We construct a brands conversational foundation, a fully formed social personality with a human core and an authentic narrative relevant for most all conversations.
We do this as a brands partner using our proprietary Social Archetyping™, a process to select, develop and customize a brands multiple archetypes.
Communicate from brands archetypal core that we all understand
Uncover brands archetypal identity, tap into story lines that people understand and are authentic to the brand… defining their custom Hero, Explorer, Everyman, Creator, Magician… and build multiple sub archetypes unique to each brand.
We write thousands of social posts from this, combine with powerful images in a marketing calendar and schedule powerful posts across multiple social platforms.
The right images paired with the right words… everyday
Images drive engagement. The caption is the brands way of making the image relevant in unique ways. Together the image and the caption surprise and delight and tell the brands story in meaningful ways with people day after day.
This reveals the intersection, the integration of the brand and people. The image is not about the brand but about people and the caption is the cross point, the connection of the brand and people in surprizing ways.
We drive powerful engagement over time across all social platforms
We have developed a unique process, Social Archetyping™, over our last decade as leaders in social marketing and here is how some of our clients use it everyday:
"We codify a brands conversational identity and use this as the foundation to match words and imagery to create social content that helps brands trigger emotional connections and high engagement while giving brands the tools to master the relentless pace and demands of social conversation."Tom Troja | CEO
Director Global Marketing – Jack Daniel's
"Jack Daniel's is a brand rich with pop culture stories and history dating back to 1850. Working with Tom Troja and Social Symphony we have made these great stories relevant to our friends and our engagement rates have increased significantly.
Tom showed us how to think methodically about our FB posts and we now craft each post imbuing it with meaning – 140 characters never worked so hard.”
Senior Director – Marriott Rewards
"Marriott Rewards® is the global traveler’s preferred loyalty program, with a portfolio of 19 hotel brands in 72 countries. Finding our own unique voice to build enduring relationships while transcending demographics, cultures and specific brand targets was our challenge.
The Social Symphony's Social Archetyping™ has given us the right direction, providing great results by helping us to drive deep engagement and reach across our social channels. Now we’re re-thinking our communication style with members at other touch points as well.”