What We Do
We help brands move from push to pull.
The world is changing from an age of brands pushing out mass advertising... to one animated by people more selective with their attention and who increasingly value social connection.
We help brands transition from pushing content to being the brand that people want to pull into not just their social sphere but into their lives.
We answer the key question for brands... what do you say everyday?
Everyday, month after month, we connect with what people feel related to the brand in a deeper more meaningful way, across all social platforms.
We help the brand become a consistently positive presence in peoples lives, getting people to notice everyday, with brands earning their attention and accelerating the pull.
We help brands humanize social relationships with people.
We construct a brands conversational foundation… giving a brand a fully formed social personality, a relevant and intimate core for all conversations… from which all else springs.
We do this as a brands partner using our proprietary Social Archetyping™ Workbook where we facilitate a process to develop your multiple archetypes based entirely upon your brand.
We bring out brands archetypal core that exists in peoples unconscious.
We crack open a brands archeypal identity and uncover deeper meaning within... that people immediately understand and engage with by developing a brands custom Hero, Explorer, Everyman, Ruler, Rebel, Sage, Creator, Lover, Magician etc.
We write thousands of social posts from this and combine them with relevant images in a marketing calendar that drives engagement across all social platforms.
This drives powerful engagement over time across all social platforms.
We have developed a unique process, Social Archetyping™, over our last decade as leaders in social marketing that makes this easy for brands.
"Whether you are a new brand or 150 year old, we help you produce years of social posts, conversational content and creative direction, giving you the methodology to do this yourself."
Tom Troja | CEO
Social Symphony
What Clients Say
Carmen D'Ascendis
Director Global Marketing – Jack Daniel's
"Jack Daniel's is a brand rich with pop culture stories and history dating back to 1850. Working with Tom Troja and Social Symphony we have made these great stories relevant to our friends and our engagement rates have increased significantly.
Tom showed us how to think methodically about our FB posts and we now craft each post imbuing it with meaning – 140 characters never worked so hard.”