We construct a brands conversational foundation… giving a brand a fully formed social personality, a relevant and intimate core for all conversations… from which all else springs.
We do this as a brands partner using our proprietary Social Archetyping™ Workbook where we facilitate a process to develop your multiple archetypes based entirely upon your brand.
We bring out brands archetypal core that exists in peoples unconscious.
We crack open a brands archeypal identity and uncover deeper meaning within... that people immediately understand and engage with by developing a brands custom Hero, Explorer, Everyman, Ruler, Rebel, Sage, Creator, Lover, Magician etc.
We write thousands of social posts from this and combine them with relevant images in a marketing calendar that drives engagement across all social platforms.
This drives powerful engagement over time across all social platforms.
We have developed a unique process, Social Archetyping™, over our last decade as leaders in social marketing that makes this easy for brands.
"Whether you are a new brand or 150 year old, we help you produce years of social posts, conversational content and creative direction, giving you the methodology to do this yourself."
Tom Troja | CEO
Director Global Marketing – Jack Daniel's
"Jack Daniel's is a brand rich with pop culture stories and history dating back to 1850. Working with Tom Troja and Social Symphony we have made these great stories relevant to our friends and our engagement rates have increased significantly.
Tom showed us how to think methodically about our FB posts and we now craft each post imbuing it with meaning – 140 characters never worked so hard.”